{"product_id":"phaidon-nike-better-is-temporary","title":"Nike: Better is Temporary","description":"\u003cp\u003eAt Nike, the desire to be the best is a journey, not a destination – better is always temporary.\u003c\/p\u003e\n\u003cp\u003ePhaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.\u003c\/p\u003e\n\u003cp\u003eThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.\u003c\/p\u003e\n\u003cp\u003eBeginning with \"Breaking2,\" an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.\u003c\/p\u003e\n\u003cp\u003eCombining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, this book serves as a manual of innovation and inspiration.\u003c\/p\u003e","brand":"Phaidon","offers":[{"title":"Default Title","offer_id":53050204389649,"sku":"9781838660512","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/5474\/1521\/files\/nike-better-is-temporary-7118852.webp?v=1769702591","url":"https:\/\/sociusdesign.com\/da\/products\/phaidon-nike-better-is-temporary","provider":"socius design","version":"1.0","type":"link"}